For many organizations, the work performed on their digital marketing campaigns can make the difference between success or failure for the entire business. Search engine optimization is a critical element of a well-rounded digital marketing strategy, as millions of people use search engines every day to find information, products, or answers to their questions. There...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
You may have heard that A/B testing isn’t a viable approach for sites that don’t have enough traffic. Or that to reach statistical significance in a timely manner, you need to have thousands of visitors a day. I’m here to tell you that those days of A/B testing FOMO for your low-traffic site are over!...
Updated 1/14/20 to include current information and new features. If you’re already running social advertising, you know that Facebook Ads Manager makes it easy to repurpose creative intended for Facebook directly to Instagram by simply selecting a story or feed placement. But as Instagram becomes more of a discovery tool for shoppers, there is a...