• The Portent Blog

    News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

    SEO

    How to Hire the Right SEO Agency

    For many organizations, the work performed on their digital marketing campaigns can make the difference between success or failure for the entire business. Search engine optimization is a critical element of a well-rounded digital marketing strategy, as millions of people use search engines every day to find information, products, or answers to their questions. There...

    Analytics

    How You Can Run A/B Tests on Low-Traffic Sites

    You may have heard that A/B testing isn’t a viable approach for sites that don’t have enough traffic. Or that to reach statistical significance in a timely manner, you need to have thousands of visitors a day. I’m here to tell you that those days of A/B testing FOMO for your low-traffic site are over!...

    Ebooks

    Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.

    Tools

    Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.

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    RainGage? Digital Marketing Diagnostics

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    The Portent Tone of Voice Generator

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    RainGage? Content Inventory

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    The Portent Content Idea Generator

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    Portent’s SEO Page Review Chrome Extension

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    The SERP Preview Tool

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    Click Worth Calculator

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    The Marketing Stack Explorer

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    The Link Recovery Tool

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